Do You Know What the Forgotten Media Is?


The clue is: listen.

Image courtesy of sippakorn at FreeDigitalPhotos.net
Image courtesy of sippakorn at FreeDigitalPhotos.net

I listened to a great webinar this week hosted by Steve Harrison about selling books on the…not internet, not Facebook, not Twitter, not in a store, not even on television (I feel like Dr. Seuss and Sam I Am in Green Eggs and Ham)…but, are you ready for this?

Radio.

Yep. You read that right. The forgotten media of radio. Some of you (though I doubt it) may remember an era before internet and even before television when people used to listen to radio as their sole source of information and entertainment. “My, my…” (as my grandmother often said) isn’t that unbelievable?

Yet radio is still alive and well. My guess is you may still listen to radio in your car on the way to work and the way home. Unless you are playing your song list through your phone or on Spotify. So why, with a captive audience of hundreds of thousands of people do we not think to market our books on radio?

Perhaps you are. Maybe you do.

I confess I didn’t give it much thought until an author friend, Sherry Kyle, mentioned she was doing a radio interview for her latest book, Watercolor Dreams, released just last month.

Say what??

Then came the webinar with Alex Carroll who has made a lifestyle from talking about his book on the radio. (I don’t advocate his book, but I was impressed with his plan, his persistence and all the free information he shared with his listeners. It made a lot of sense.

I wish I could share it all here.

Next week, I’ll give some of the highlights. But if you are interested to find out more or to purchase Alex’s complete package, you can check out http://www.radiopublicity.com/ (I don’t make anything from this. I just thought it was some great information.)

What’s your experience with radio publicity?

 

 

 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s