Can You Hear Me Now?


Radio – the underestimated social media. Josh Brinckerhoff - Culprit Media Group

As you recall, I wrote about a great webinar I enjoyed last week put on by Steve Harrison. He interviewed author, Alex Carroll, who has created an entire lifestyle based on radio interviews, many of which he does from home in bed!

According to Carroll, here are a few advantages of radio interviews:

  • You have lots of time to talk.
  • Most listeners are commuters in traffic so you have a captive audience.
  • Since they are commuting, it means they have jobs, which means money, which means ability to buy…
  • You often get live audience feedback.
  • Radio hosts are eager to give out your contact information.
  • You can do them from home much of the time.

Carroll shared so much valuable information.

He gave a list of six things to do before you tackle radio interviews which included a detailed outline of his press kit and what to put in it.

He also described how to call to book an interview and what to say. Not only that, but he explained how to handle an actual interview in four steps.

In addition, he gave numerous miscellaneous tips.

Thanks to Steve and Alex, many people will find a new avenue of publicity/marketing that will be helpful to their businesses.

What has been your most productive form of marketing?
 
I do not receive any compensation for this post. I simply found it to be helpful information.

Do You Know What the Forgotten Media Is?


The clue is: listen.

Image courtesy of sippakorn at FreeDigitalPhotos.net
Image courtesy of sippakorn at FreeDigitalPhotos.net

I listened to a great webinar this week hosted by Steve Harrison about selling books on the…not internet, not Facebook, not Twitter, not in a store, not even on television (I feel like Dr. Seuss and Sam I Am in Green Eggs and Ham)…but, are you ready for this?

Radio.

Yep. You read that right. The forgotten media of radio. Some of you (though I doubt it) may remember an era before internet and even before television when people used to listen to radio as their sole source of information and entertainment. “My, my…” (as my grandmother often said) isn’t that unbelievable?

Yet radio is still alive and well. My guess is you may still listen to radio in your car on the way to work and the way home. Unless you are playing your song list through your phone or on Spotify. So why, with a captive audience of hundreds of thousands of people do we not think to market our books on radio?

Perhaps you are. Maybe you do.

I confess I didn’t give it much thought until an author friend, Sherry Kyle, mentioned she was doing a radio interview for her latest book, Watercolor Dreams, released just last month.

Say what??

Then came the webinar with Alex Carroll who has made a lifestyle from talking about his book on the radio. (I don’t advocate his book, but I was impressed with his plan, his persistence and all the free information he shared with his listeners. It made a lot of sense.

I wish I could share it all here.

Next week, I’ll give some of the highlights. But if you are interested to find out more or to purchase Alex’s complete package, you can check out http://www.radiopublicity.com/ (I don’t make anything from this. I just thought it was some great information.)

What’s your experience with radio publicity?