Tag: marketing

Can You Hear Me Now?

November 17, 2014

Radio – the underestimated social media. Josh Brinckerhoff - Culprit Media Group

As you recall, I wrote about a great webinar I enjoyed last week put on by Steve Harrison. He interviewed author, Alex Carroll, who has created an entire lifestyle based on radio interviews, many of which he does from home in bed!

According to Carroll, here are a few advantages of radio interviews:

  • You have lots of time to talk.
  • Most listeners are commuters in traffic so you have a captive audience.
  • Since they are commuting, it means they have jobs, which means money, which means ability to buy…
  • You often get live audience feedback.
  • Radio hosts are eager to give out your contact information.
  • You can do them from home much of the time.

Carroll shared so much valuable information.

He gave a list of six things to do before you tackle radio interviews which included a detailed outline of his press kit and what to put in it.

He also described how to call to book an interview and what to say. Not only that, but he explained how to handle an actual interview in four steps.

In addition, he gave numerous miscellaneous tips.

Thanks to Steve and Alex, many people will find a new avenue of publicity/marketing that will be helpful to their businesses.

What has been your most productive form of marketing?
 
I do not receive any compensation for this post. I simply found it to be helpful information.

Throwing Out a Lifeline

November 24, 2012

There is so much great information out there!

Sometimes abundant good advice can be hard to sort through. I don’t know about you, but my mailbox is loaded with tips on writing, grammar, blogging and marketing. It’s easy to feel saturated and a bit bloated by it all–a little like you may have felt yesterday after Thanksgiving dinner!We love it all, but can’t eat like that every day.

That’s why I try to pass along the advice that I find particularly helpful at various points in my writing journey. I’ve told you about some wonderful books, Everything by Mary DeMuth and Wonderstruck by Margret Feinberg, for example. And Michael Hyatt’s book Platform has been encouraging and helpful in building mine!

But today I wanted to pass on to all my writer friends one of the blogs that has been especially helpful in the area of writing fiction. I’ve not only read it, but actually put it into practice! The tools are easy to understand and broken down into simple instructions. I hope you will find it as helpful as I have. You can find The Fiction Writer’s Guide to Writing Fiction on Nick Thacker’s site: http://www.livehacked.com/books-products/

Happy Writing!

 

 

 

Published: To Be or Not to Be

October 6, 2012

Are you ready to be published?

That is the question I asked myself after listening to an interview by Michael Hyatt with literary agent Rachelle Gardner earlier this week. Now, don’t get me wrong. I’ve been working my tail off the past year and a half learning the craft and doing everything every agent, author and publisher has told me (or written for the masses). I want to be published. I’ve been working toward that goal. Not just so I can say I’m published, but because I long to inspire, help and encourage others with my struggles and the victories I’ve experienced because of God’s hand in my life.

But Rachelle made a very good point.

Being a writer is one thing, being a published author is quite another. Getting published opens a world of marketing and networking and business.That world is about producing a commodity and making it sell-able. It’s about promoting your writing, and being open about your experiences. Am I ready for that world?

Questions need to be asked.

Is this a hobby? Or a career? As I prepare to launch a speaking ministry to complement my writing, what am I getting myself into?

I’m taking a deep breath and proceeding with caution–and determination. Yes, I want this. Am I ready? I hope I will be when the door flings open and the lights spot me. Until then, I look at today. Be present. Be teachable. Be a writer.

Is writing a hobby or something more? Where do you see your writing going? Are you ready?