I think I’ve finally grabbed hold of the message.

This past year of writing, I’ve wrestled with all the usual writer issues like:

• Keeping my butt in the chair (distractions at home with family…need I say more?)
• Putting actual (and many) words on a page–or computer screen now that I’ve succumbed to technology
• Believing I have something worthwhile to say
• Learning how to craft my words into something enjoyable and inspirational to read
• Publishing…to e-book or not to e-book; that is the question

But the one element that’s kept me in a headlock is platform. I’ve taken classes, read articles and looked at author websites. Voices of various publishers echo in my head “You have good content, but you need a platform.” A platform shows why people should listen to you. Your brand showcases your expertise.

Branding–Like a cowboy with a searing hot iron on a cow’s rump??

Okay, I’m teasing. I understand what branding in the marketing world really means. A previous job as an editor/writer for a Christian ministry brought me into direct contact with the concept of branding as we toyed with various ‘looks’ for the author/speaker who was my boss. But the concept, while understood, felt vague when I attempted to apply it to myself.

Then, this week I read something that Regal editor, Kim Bangs, was quoted as saying. It grabbed me.

Brand yourself, not your writing.

Thank you, Kim!! I’m sure you’ve said it before, even to me at Mount Hermon, or at least in your workshops, but I finally get it. It finally makes sense to think about my passion, my ministry, and what God has for me to say to help the world. Like an umbrella, my unique brand will cover all my writing and speaking.

So I’ve been searching for the meaning to life this week.

The meaning for my life at least, and the purpose for my writing. Who am I? What am I all about? What do I give to others?

I’ve been collecting what people say about me through comments on my blog or remembering when someone felt encouraged by something I’ve said to them. That means I need to listen and accept compliments they offer.

I’ve considered what gets me fired up. I love to see people grow from one place in their lives to the next especially when I’m allowed the privilege of  helping them move along by encouraging or instructing them, or being a champion on their behalf!

Platform is about you.

Or me. It encompasses who we are in relation to others’ needs. I’m finally seeing the point.

So, what is your life about? What’s your passion? Your platform?

I’m looking forward to reading Michael Hyatt’s book now that I’m finding myself and my purpose in writing. Understanding is a good place to start, but now I want to apply all I can.

If you see something that might help me grasp my brand and platform, please feel free to share a comment. Likewise, if you would like my input, I’d be happy to check out your writing too.

Happy branding.